Do you want your advertising budget to go up in smoke?
You are certainly familiar with AIDA, the levels of success in advertising?
Then you also know that “action” is the most important and most difficult rung on the ladder to success.
So don’t skimp at the wrong end. Put your products into the best light. Train your sales people well. And create information experiences with digital signage at the “point of action” – for the customers of today, tomorrow and the day after.
Point of Action
Do I want to buy or not?
The decision is made
at the Point-of-Sale (POS).
Seize the opportunity.