Missing the market
doesn’t have to be
Every interested person should become a customer.
The most famous advertising truism of all times is attributed to Henry Ford: “Half the money I spend on advertising is wasted… I just don’t know which half.”
But since then, a hundred years have passed. Today’s marketing has progressed.
Missing the market no longer has to be. Especially not at the Point-of-Sale. Because this is where only those customers come who are interested, curious, and willing to buy. If you leave them alone here, you lose them.
Those who take the customer seriously will win him, maybe forever, maybe even as a multiplier.